How We Do What We Do

We Solve Complex Business Problems Using Machine Learning

Our process is lean, tactical, and obsessively focused on solving real problems with real data science. Here's how we do what we do.

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1. Together We Find the Right Problem

Everything starts with a conversation, you know where you want to go, we have the ability and experience to turn that in to tangible business value.

We first define who the stakeholders are, those who experience the problem directly or indirectly day in, day out. With you at the centre, we open up lines of communication, ask the hard questions, and dig into the bottlenecks, delays, and inefficiencies that are costing your business money. Our diverse team of experienced MBAs, data scientists, and technical architects ensure we ask the right questions from multiple angles.

If your problem isn’t well-defined yet, that’s our job. We help you get there.

2. We Dive Into Your Data (Read Only, only)

Your data likely exists across multiple sources. Often, valuable insights are trapped in isolated silos both inside and outside your organisation. It’s our job to break down those barriers, centralise the data securely, and then meticulously analyse it.

Only after we’ve created this unified data environment can we effectively determine:

• What’s gold?

• What's noisy?

• What's missing?

3. Solving Your Puzzle Using Real Data Science

Here’s where real data science takes centre stage. We build sophisticated machine learning algorithms, coupled with advanced linear programming methods; think optimisation, predictive modelling, decision variables, constraints, and objective functions.

Through this we build robust solutions tailored to your specific challenges. By grounding our solutions in rigorous scientific methodologies, we empower you with clarity and confidence to make strategic, data-driven decisions.

4. We Build Smart, Lean, and Private AI Models

Ok, so we build ML models, which is a specific type of AI geared to problem solving. If you need a refresher on the difference between AI and ML check out or blog post here.

Our models are private, custom-built, and exclusively yours. They live securely within your business, whether on-premise or in the cloud. We leverage open-source tools to ensure flexibility and transparency, keeping your systems free of unnecessary costs and dependencies. These tailored models seamlessly blend into your existing workflows, delivering powerful predictions and optimisations without disruption.

Whether it’s:

• Predicting the best transport provider

• Optimising your routes

• Forecasting demand

• Automating paperwork

We design, train, and rigorously test each model on your historical data. Then, crucially, we validate them against real-world scenarios, ensuring accuracy, reliability, and clear, measurable ROI.

5. We Deploy as Augmented Tools Integrated with Your Tech Stack

We don’t replace your team; we empower them.

Our models become intuitive, augmented tools, blending seamlessly with your staff's workflows and existing tech stack. We excel at integrating our technology smoothly with your internal systems, whether it’s CRMs, ERPs, cloud services, or legacy software. With user-friendly dashboards, actionable insights, and practical integrations, we ensure your staff see AI as a natural extension of their existing technology, enhancing their decision-making abilities and efficiency without friction.

6. We Continuously Monitor, Support, Iterate, and Scale

Our work doesn't stop at deployment. Once the models are live, we proactively monitor their performance, watching closely for data drift, model accuracy shifts, or emerging patterns. By combining automated monitoring tools with expert oversight, we ensure your models stay sharp, reliable, and impactful.

But we don’t just monitor—we act. When your business evolves, our models evolve with you. Need predictive maintenance next? Automated planning? We've already got the blueprint and the agility to adapt rapidly.

Why It Works

Our approach is pragmatic. We offer something no-nonsense:

• No wild promises

• Clear timelines

• Business-first thinking

• The first £30k worth of work to prove it

Because we believe the best way to earn your trust is to prove your problem, fast.

Ready To Talk?

Whether you're ready to dive in or just curious if AI can help, let’s talk. We’ll bring the coffee. You bring the problem.

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We’re offering up to £30,000 worth of free work to solve your businesses biggest problem with machine learning. That’s zero cost, and zero risk. Once we’re done, if you don’t want to carry on, you walk away with all your results, without paying a thing. What do you have to lose?

Start Here